The annual festival of music and tech has come to a close for 2017, and as usual, Twitter seemed to be the social network of choice. As such I took the opportunity to grab some data from the brilliant website data.world. The csv file contained all tweets during the festival containing the hashtag #SXSW or tagging the @sxsw account.
With a few hours to kill and some new features in Tableau to learn, I spent some time digging around the data.
Most tweets doesn’t equal most influence
Perhaps predictably, some of the people who tweeted the most about SXSW didn’t have the most followers. Lots of these accounts were retweets, and very well could have had some sort of algorithm behind them retweeting every tweet form a certain account (Dr. Sydney Jade Nova).
Related content doesn’t always get the most retweets
As with most hashtags, opportunists jump on a trend when they see one. For example, an account that seems to be somewhat of a fangirl received the most retweets for a loosely-related tweet from #swsw. Two of the most influential accounts, SXSW and Billboard, had their most popular tweets reach no more than 450.